We are proud to link with Hardy and Greys the world’s most revered tackle company. John is in-house writer, photographer and consultant for the company and uses their gear and clothing pretty well exclusively. The Marksman coarse range features Fisherman’s Valley’s rods of choice. And you wouldn’t see either Dan or John without a centre pin on the rivers that we fish. A British company turning out the best. hardyfishing.com

We are also delighted to have established a firm friendship with the Kingfisher Apartments and Lakes, situated further south in Norfolk on the River Wensum. They offer superb fishing in their pits and along the river and the apartments are excellent for a family holiday. We see ourselves in no way as rivals, rather as being complementary, completing the spectrum on what is on offer for the visitor to Norfolk. At Kingfisher, just as at Fisherman’s Valley, you are assured a warm welcome, value for money and a stay that will be memorable. kingfisherapartments.co.uk

We love everything to do with James at Norfolk etc. – or Dids as we like to call him. James is one of the best sailing instructors along the north coast and you will probably meet up with him if you come on one of our Norfolk Odyssey courses. James will be in charge of the craft and will use his considerable skills in getting us out there and making the absolute most of both the ebb and flow tides. Nothing is too much trouble for Dids. He’s always got a smile. He knows the coast like the back of his proverbial hand and every minute spent in his company is a joy. norfolketc.co.uk

Tim Gaunt Baker is another valued friend and colleague. He really is one of the most knowledegable and generous of fly casting instructors at work today. His knowledge of costal fly fishing is absolute and a day spent in his company never to be forgotten.norfolkflyfishing.com